Cross-platform considerations, challenges, and trends Matchmaking challenges Reputation and Behavior Scaling challenges This content originally aired on the GameMakers YouTube channel.
You can watch the video there. And More! Welcome to TWIG 89! We are joined this episode by the legendary Emily Greer founder of Kongregate and her new game studio Double Loop. Abuse in the industry isn't down to a few "bad apples" Opinion 2.
Positive View: The changes currently impacting UA will shift the role of a UA marketer but ultimately the changes will not be so dramatic and besides potentially adding some additional skills or shifting to be a bit more strategic and having leaner teams, and the changes will mean more of a shift rather than a fundamental change. Negative View: The basic role of performance marketing and having a career as a UA marketer is basically dead.
I interviewed both Matej who we have on here today as well as a confidential interviewee. Welcome to TWIG 88! Microsoft is shutting down Mixer and partnering with Facebook Gaming 2. EA details game slate with 'Star Wars,' Switch news 3. Huge changes are coming to the role of user acquisition UA and what it means to be a performance marketer in mobile. What are the big changes coming and the trends that are driving the changes?
How big will brand marketing be in the future? Will it take over performance marketing? What new skills will performance marketers need to build to prepare for the future? Welcome to TWIG 87! This is the PlayStation 5 The Verge 4. How to Build the Amazon of Game Companies ggdigest. Data Science in Game Studios Ft. Tilting Point's Andre Cohen. Despite lots of talk about the use of data science in game studios, surprisingly, there's a lot of misunderstandings about how data science is actually used and how best to utilize data scientists.
What is the role of data science within a games studio? What are the primary applications data science is being used for? What does a data science team look like in terms of structure and team size?
How to hire the data science team 5. Biggest mistakes made with data science teams 6. Welcome to TWIG 86! Why Zynga bought Peak Games 2. Matej was with Superscale at the time of the recording, but now independent. Matej talks to us today discussing how to develop a framework for managing Ad Creatives.
Creatives have now become the 1 lever to drive profitable ad spend. Welcome to TWIG 84! Twitch gets a new channel for news, exclusives, and more The Verge 2. The focus of our conversation today will be about how to think about user acquisition during times of crisis or more generally under situations of sudden change. When a change happens e. What do you do? Just wait for data? How can we think about a framework or systematized way of thinking to navigate and optimize UA spend?
Creatives are the talk of , everyone claiming they are the last lever. But, what does that actually mean for a studio today? What do they need to do? What does the future studio look like?
How does the UA teamwork with the creative team and the developer team? How can studios maximise the impact of creatives and identify the biggest opportunities? Lots of questions. Welcome to TWIG 83! Founders Frederic Descamps and Jordan Maynard. In gaming, sandbox creator platforms to become the next ROBLOX have been the talk of investors over the past few years.
Who are they targeting? How will developers on CORE make money? To get a better understanding of the offering and the big future opportunity they are chasing we spoke to Frederic and Jordan about: 1. Product Vision 2. Target Audience 3. Business Model 4. Key Challenges 5. TWIG Supercell vs. AppLovin: Clash of Cultures! Lessons vs. Welcome to TWIG 82! Valorant and Twitch build symbiotic relationship of success Venture Beat 4.
Behind the company acquiring MZ Do you have feedback or comments for us? Welcome to TWIG 81! It doesn't look that much at what they did. Instead 12traits focuses on understanding the players through deep psychological insights. Why is understanding your players more intimately important? Well, it allows you to create experiences which optimize for healthy long-term engagement that in turn drives the LTV.
Welcome to TWIG 80! Xbox Game Pass now has over 10 million subscribers 2. Xbox Series X still set to launch on schedule, but games could be delayed Do you have feedback or comments for us? Social Casino Genre Outlook. Two world class industry experts in mobile social casino talk to us today about the latest overview, updates, trends, and predictions for the market.
Welcome to TWIG 79, apologies we were off last week. Three questions to ask to level up your Battle Pass monetization 3. Epic gives in to Google and releases Fortnite on the Play Store Do you have feedback or comments for us? Demiurge has had a bit of a roller coaster history and Al has successfully led the studio through both good and challenging times. Find out more about the story behind it all including the most recent re-acquisition of the studio from SEGA and the future with founder Al Reed!
We cover: 1. The history of Demiurge, the origin story and how it all started 2. The story behind Marvel Puzzle Quest and what were the keys to the success of that title 3.
The biggest lessons learned over his career as an entrepreneur and head of a games studio 5. Welcome to TWIG 78, apologies we were off last week. Valve: More games are finding success on Steam than ever before 2. PS5 has limited release plans in 3. Silicon Valley is racing to build the next version of the Internet. Fortnite might get there first. Jori Pearsall now Chief Product Officer at mobile financial access firm Tala has had a stellar career in mobile gaming working at companies like GREE and then most recently leading Product at mobile giant Scopely.
What has Jori learned from his time working in mobile games and free to play? What can he apply from our industry to his new industry? Listen to Jori speak on the biggest lessons he's learned and what's next for him in this fantastic discussion as he now transitions to his new industry. Lots of coronavirus talk these days and especially about current impact to gaming, etc.
We wanted to take a slightly different approach to this. Let's talk deeper, let's talk long-term, let's talk about philosophical implications. Today Niklas Herriger and I talk about: 1. Long-term economic impact 2. What do you do to adjust to the new reality?
The dichotomy societal and business model exposed by coronavirus 5. How gaming will be impacted longer term This will not be your typical discussion so watch now! More about Niklas: Best known as the founding CEO of Gondola, the offer optimization platform for games, and now founder of 8 Bit Coaching for tech talent, joins us today. Improve Marketability, Save Millions. At its core, improving marketability means the increase of IPM installs per impressions , which in turn leads to decreased CPI cost per install.
In lame man terms: the better your ad and your App Store page performs, the cheaper it is to acquire players. But while the formula is straightforward, increase of marketability doesn't necessarily result in positive effects. In fact, incorrect use of the data may very well lead you astray creating a scenario where you're acquiring the wrong players more effectively. Companies like Geeklab and Splitmetrics provide a platform that allow developers and publishers to test the marketability of their games and game concepts early and often.
They will help you to answer questions around your theme, your art style and your unique selling points before you lay a single line of code. They will also help you to continuously improve your marketing message and test creative ideas with the target audience. Geeklab www. What do you know about the Latin America gaming market? Impact of Coronavirus on Mobile with App Annie. In particular we cover: 1.
Download impact on games and other key verticals 2. Top games, types of games 3. Biggest winners and losers 4. Welcome to TWIG 77! Microsoft: Staggered launch would hurt Xbox Series X 4. Do you have feedback or comments for us? Roblox has grown like crazy since its launch in Today 10 Roblox games have been played over 1 billion times and Adopt Me! Since the launch of the mobile app, Roblox is also regularly a top 10 grossing mobile game as well. Welcome to TWIG 76!
Question is, how should games companies operate through the recession or even depression? What should the UA strategies look like for the different types of game portfolios? I had lots of questions. Kudos to Eric Seufert and Brian Murphy for sharing their views and insights. Welcome to TWIG 75! Welcome to TWIG 74! China approves 27 games including Brawl Stars 3. Call of Duty: Warzone surpasses 6 million players in 24 hours Hit us up on Twitter or Insta with any feedback or suggestions for news to cover.
Industry news and editorial every week. Elite Game Developers vs. In this episode I'm joined by Joakim Achren, seasoned Finnish games entrepreneur, turned online coach and mentor for aspiring games entrepreneurs and business folks.
You can find the content he provides at www. The content that EGD offers includes: The podcast where Joakim talks to founders, investors and other people who work closely with gaming startups.
Here, have a listen. The book.. You can grab the first chapter from here. The blog, check it out here. Welcome to TWIG 73! Stillfront Group has been on a tear acquiring a number of marquee game studios. With the acquisition of Storm8, they have now grown their global gaming network to 13 total studios. Even further, the Swedish publicly listed company's stock has almost tripled in the past year. Who is Stillfront? What is their overall strategy?
How did they think through their deal structure? What's the future strategy and what's in store for both Storm8 and Stillfront in the future? Welcome to TWIG 72! GDC has been canceled 2. Welcome to TWIG 71! Fortnite Chapter 2 Season 2 is live: Everything you need to know 2. What the Facebook View-Through Attribution changes 3. Welcome to TWIG 70! Rovio profits tumble as Hatch continues draining resources Hit us up on Twitter or Insta with any feedback or suggestions for news to cover.
The 1 mobile game development platform is getting a huge upgrade. Find out about the 3 HUGE changes that Unity will be introducing that are all potential game changers. In particular, we cover: 1. Scriptable Rendering Pipeline 3. Multiplayer Netcode What are the key implications all mobile PMs and executives need to know?
Will these changes enable Unity to finally take share from Unreal in the console space? What is the impact to performance? What else should we be aware of? How should video games and video game developers address kids safety? In particular, we will focus on issues such as: 1.
Current legal environment and requirements for game makers? Policies for kids safety - what are options or alternatives? How to weigh corporate and monetary objectives with user privacy and safety concerns? Markets 1: Japan With Dr. Serkan Toto. Welcome to our new mobile gaming markets series. In this series, we will talk to experts about different countries and geographies in the world.
We will get an overview of the specific market - Japan in this case - and key games, publishers, and platforms for the market. Further we'll talk about the specifics of each market and what it takes to be successful. Welcome to TWIG 69! Phil Spencer: "We see Amazon and Google as the main competitors" 3. Rockstar Games co-founder Dan Houser leaving the company 4.
You can reach us at: jokim1 ekress adamwtelfer. Welcome to TWIG 68! We've got the full crew today coming at you with a bunch of exciting news. Specifically: 1. Hit us up on Twitter or Insta with any feedback or suggestions for news to cover. Also hit the subscribe button to get notified when we deconstruct the latest news in games! AppAnnie released their State of Mobile Report.
In this podcast, we speak to AppAnnie to go over key takeaways from the report especially for mobile game developers. In particular: 1. High level overview of the main health of the mobile economy and or the mobile gaming sector 2.
Welcome to TWIG 67 everybody! Well the FoxNext transaction finally completed. As we've speculated on quite a bit with lots of different names and scenarios well we found out what finally happened in the end. In addition, the very interesting Stillfront Group acquired Storm8. And of course Funcom. Stillfront Press Conference 4. How is it estimated? How does this tie to optimizing advertising campaigns? Welcome to TWIG 66!
Hit us up on Twitter with any feedback or suggestions for news to cover. Welcome to TWIG 65! This week we cov er: 1. Xbox won't kick off the Series X generation with next-gen exclusives 3. Report: New Switch model launching in 2. Google buys triple-A game dev Typhoon Studio to beef up Stadia 4. Welcome to TWIG 63 everybody. This episode wraps Season 4 and is the last podcast episode for us for the year.
Happy New Years and looking forward to ! What was the biggest game of the year? By revenue? By downloads? What was the best game of your personal preference? Who lost the most Studio or Publisher?
Welcome to TWIG 62 everybody. This week we get a bit of a battle between Eric and Miska over Zynga growth prospects so stay tuned for that! Kongregate acquires browser and mobile 2D battle royale Surviv. Welcome to the first episode of UA user acquisition coffee talk. In this podcast, I'm joined by two of the mobile industry's most well known experts in mobile growth: Nebo Radovic from N3twork and Jon Lau from Draft Kings. Both of these guys have been doing UA and mobile marketing in leadership roles for years now and have deep expertise in this area.
Why have creatives become the 1 source of competitive advantage in UA? What does the process to come up with creatives look like? How do you measure creative performance? What tools should you use to optimize and manage creatives? Find out about all of this and more in our discussion with Nebo and Jon. What happened? Specific front end vs. Btw, let us know if this type of content is what you want to continue to listen to on this podcast. If you do enjoy this content, pls leave a review as well.
Twitter links: Joe Kim: jokim1 Nebo Radovic: eniac. Wazzup DOF Nation! One of the very few handful of people in the world who has bought at massive UA scale for mobile having worked not only at N3twork, but also at MZ and Nordeus Top Eleven. So we'll kick off with a couple of UA topics which is becoming increasingly important to know about for game executives, PMs, and designers!
Don't ding our reviews for talking about marketing and pls do help support us with good reviews if you want us to keep going with this type of content.
Here are the articles we will cover: 1. Mobile game developers are buying into rivals instead of selling out 4.
The Game Awards the 12 biggest announcements 5. TWIG 60 Here we go! Welcome back new dad! Microsoft is Still planning a cheaper, discless next-gen xbox 5. Minecraft Earth in Soft Launch Hit us up on Twitter with any feedback or suggestions for news to cover. Both titles have now amassed about M downloads. How did students coming from University achieve so much success at such a young age? What were the processes and philosophies they used to develop Idle Miner Tycoon?
What were some of the biggest lessons learned and mistakes made by the team? Welcome everybody to TWIG 59! We discuss the following articles: 1. Microsoft's Xbox streaming app isn't official yet, but it's already way better than Google's new video game service 4. Namaste everyone and welcome to TWIG 58! Today we have just myself Joe Kim and Eric Kress. Miska and Adam are out for the rest of the year.
The full news we discuss is as follows: 1. Has the hypercasual game genre peaked? We review some of the predictions and actuals for Call of Duty Mobile, Harry Potter, Mario Kart, and other predictions we've made Hit us up on Twitter with any feedback or suggestions for news to cover.
The world is waiting for Google Stadia to flop Hit us up on Twitter with any feedback or suggestions for news to cover. Welcome to TWIG 56 everybody.
Supercell cans Rush Wars 4. Welcome to TWIG 55 everybody. EA games are coming back to Steam 2. One Million players now subscribe to PlayStation Now 4. Zynga posts record-setting revenues, net bookings in Q3 Hit us up on Twitter with any feedback or suggestions for news to cover. Apple Arcade launched on September 19 earlier this year and has been praised by many in the media and significantly backed by Apple. Having said that: 1.
What are the future prospects for this service? Who is the audience? Finally, how well do we think Apple Arcade will do in the long-term? Welcome to TWIG 54! Google is making a "spectrum of bets" on Stadia content 3. Why have hyper-casual games replaced gacha in Japan? Or to let us know how we can improve. Call of Duty is the biggest mobile game launch ever, with million downloads 4. You can and should read about all the initiatives and actions Angela has put into motion in this incredibly insightful blog post she wrote Riot Games One Year Later: My Reflections.
Thus during this interview we will also talk about Culture more generally and the profound impact of culture on an organisation. The future of mobile growth teams 2, Acquisition and conversion costs threaten a mobile bust Opinion 3. Call of Duty: Mobile is live after a troubled launch 4.
The topics we cover today include: 1. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games. Also, how should you deal with work situations that you may not be happy with and how and when should you best optimize leaving your company if you are unhappy.
We all know the video games industry can be tough and one that lacks transparency which can put employees in a tough spot. I can foresee a lot of folks in our industry that will need to figure out what their next opportunities are. What is the original name for Roblox? Roblox 21 cards.
Tiger versus leopard. How do you say you stinck in chinies. How many tickets are in a robux on roblox. Which words contain long and short vowels. Q: What is the code on the game can you survive n jasons underground base in roblox?
Write your answer Related questions. Can you survive jasons underground base code? How do you build an underground base on Roblox? How do you get uber vip in roblox base wars? How do you get a flag from an underground base? How do you get mega vip on base wars in roblox? How do you kick out players on roblox base war ? What is KDR in base war on roblox? Roblox or Fortnite? What is a sentence for underground?
Where is your secret base in Pokemon pearl? Where is the game freak building? How do you make secret base not underground? How create secret base in Pokemon platinum? How do you change your base in underground? How to hack roblox base plate? How do you make a really good base on roblox?
How do you get a secret base in Pokemon Pearl? Where is the underground PC in Pokemon diamond? Make a left, then another left into the Jail. Captain Zombie and a couple of zombies may be out and about in the sewer.
The Rake spawns in the Testing Lab. Leave with your character sideways and be very careful not to touch the fan. Exit via the ladder. You'll end up in the Cleaning Cupboard.
Make your way through the Large Corridor and to the Main Corridor. Make a right, then another right into the Long Corridor. Make a left and go straight all the way down to the end. Make a left, then a right into the Cubical Loop.
Go straight to the end , then make a left, then go straight to the down. There, you should find the PAP. Make a sharp left U-Turn into the Computer Lab. Go forward until you find the Teleporter Room. Enter the Teleporter and teleport to the Bedroom. You can get the Execution Room Key , if you'd like.
After 12 seconds, you'll be spat out at the PAP. Follow the vent's short path into the Jail. Exit the jail cell and make a left, then a right. Exit the testing lab via the vent above the farthest right container. Climb atop the container to enter the ceiling vent. You'll drop down from the exit into the bridge between the Cargo Area and the Main Corridor.
You can cross the Main Corridor and make a right into the Long Corridor. Make a left and go straight all the way to where the Medical Room is. Go to the farthest end of the loop. There, should be the PAP. Captain Zombie and regular may be waiting for you in the Sewer. Pinhead spawns in the Teleporter Room. The Rake may be waiting for you in the testing lab.
Jeff the Killer, Granny, and zombies spawn in and nearby the Cargo Area. It does 10 damage per shot. It also has above-average recoil. The Ray Gun is a weapon found in the Mineshaft. To access it, a bit of parkour is required. This may prove difficult on mobile. It is the only weapon that can harm and thus kill the Giant Zombie , which awards the Giant Zombie Killer badge. Delays in-between each shot are minimal. This makes it one of the most powerful weapons in the game.
The M is a pistol found in the Jail. It does very little damage and has an extremely limited amount of ammunition. When PAP 'd, however, its damage is multiplied by 2. The AWP is a powerful sniper rifle found in all of the game modes.
It deals a very large amount of damage per shot, compensated by its limited clip size and high recoil. The M4A1 is a weapon found in all of the gamemodes.
It is similar to the G36C. The G36C is a weapon found in many gamemodes. Its rate of fire is extremely quick with a decent amount of damage per bullet. It is obtained from either the Mystery Box or Armory I. The Desert Eagle is a powerful pistol-like weapon originally found in Endless Survival 's Mystery Box , but can now be obtained in almost every other gamemode.
The Crossbow is a weapon unlocked by completing the Killhouse in 45 seconds or less. It has very high damage, but it cannot be fired more than once without reloading. When PAP 'd, the explosive arrows attract nearby killers for about 5 seconds, then explode. Can be found in Killhouse , Endless survival and Juggernaut Mode at the moment.
It cannot be obtained by any normal means and is currently a background weapon. Do this by going to the ladder and look up to the Cleaning Cupboard. Look across the ceiling of the Sewer to find a vent. Shoot your Hookshot into the vent.
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