Other recent flavour innovations cater to changing and adventurous tastes, for example green teas and the Lipton Fusion blends of iced tea and exotic fruit juice varieties. If you have any questions or comments about Lipton, please visit our contact page.
Making a big splash in the global beverages market Lipton continues to lead as the global tea beverage market, making a big splash with a variety of tea-based drinks.
Keeping it green As well as enabling consumers to drink better and live better, Lipton is also good for the environment. Innovations Lipton is growing fastest in ready-to-drink teas including the international Lipton Ice Tea range, the Lipton Brisk range in North America and a range of Lipton ready-to-drink teas in Asia which can be served hot or cold. Key facts Tea is the world's favourite beverage, after water. Independent scientists also place leaf tea second only to water as the most hydrating beverage in the world.
Lipton is the world's best-known and best-selling brand of tea. Lipton is the global market leader in both leaf and ready-to-drink tea, with a global market share nearly three times larger than its nearest rival. Tea — half the caffeine of a regular cup of coffee. Contact Unilever about Lipton If you have any questions or comments about Lipton, please visit our contact page. The Ice Tea campaign is part of a joint venture with PepsiCo.
In Lipton remains a Global brand and the world's leading tea brand, sold in more than countries. Products include a broad variety of tea- black, green, white and flavored, herbal infusions, bottles Ice Tea, and ice tea mixes. By Lipton Ice Tea had been in France for ten years. Lipton in France moved into the water market by launching Lipton Aquae, a range of waters enriched with tea, plants and fruit.
It was available in two varieties: Lipton Aquae Balance comprised green tea and melon, while Lipton Aquae Vital blended black tea plus guarana and exotic fruits. The launch was supported with a massive television and press campaign, starting in April. Unilever Thai Trading launched Lipton Wave green tea in , in line with rapid growth in the popularity of green tea among the country's more health-conscious consumers.
Lipton Wave tea, with jasmine among its ingredients, benefited from 80 million Euros1. The promotional campaign included a launch party targeting young adults, with live music and artistic activities by celebrities in various fields, including singer Leo Put and award-winning film-maker Pramote Sangsorn.
In April , the Lipton ready-to-drink iced tea business had been relaunched following the formation of a Pepsi-Lipton Tea Partnership, and the brand had since met with much success in North America. In the U. This last product was the only nationally distributed all-natural ready-to-drink iced tea brewed from tea leaves.
In , Lipton Cold Brew was launched nationally in the U. This iced tea bag had been previously launched regionally in the southern states. In Unilever launched Lipton green and jasmine tea bags in China, the world's biggest market.
Lipton tea was also available in bottles, ready for drinking. In the Pepsi Lipton Partnership signed an exclusive partnership agreement with Ting Yi, the biggest beverage company in China. Have you found an error with this catalogue description?
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You are in - Unilever Archives and Records Management This record browse from here by hierarchy Toggle hierarchy. Details of GB Lipton in Thailand Unilever Thai Trading launched Lipton Wave green tea in , in line with rapid growth in the popularity of green tea among the country's more health-conscious consumers. Lipton in the U.
Lipton in China In Unilever launched Lipton green and jasmine tea bags in China, the world's biggest market. Date: c. Let us know Which field contains the error? What is the error? What is the correct information? Have you seen this error elsewhere? Please provide reference details optional. Your details If you provide contact details, we will be in touch about your request within 10 working days. Email address. Place comments here. Help with your research How to use this catalogue.
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